In today's healthcare innovation landscape, old business models are dying. Customer acquisition costs are soaring. The return on paid media isn't going as far it used to. And owned and earned media are tough to get right.
Leaders are recognizing that buyers connect to people, not corporate brands. And that those who don’t adapt risk losing market share.
It is now a requirement to have thought leaders — prominent key people in your org who are not just good at what they do, but are known, liked, and trusted throughout the industry.
